Time is Money is an intervention into social media advertising commissioned by Aurora Picture Show, September 7 – October 5, 2020.
TIME IS MONEY, 2020
Single-Channel, HD Video, Facebook and Instagram Advertising,
Presented by Aurora Picture Show
An insistent player tries (and fails) to name the phrase “time is money” printed on a card attached to her forehead.
Starting on Labor Day, I posted Time is Money as targeted advertising on Facebook and Instagram. Each week, I altered and shaped the ad’s parameters – starting with Texas-based, job-hunting, art-going users aged 16-65 interested in working time and farce.
A conversation with curator Mary Magsaman via Zoom and Facebook Live explored the project results.
Conversation: Eileen Maxson with Mary Magsaman, Aurora Picture Show, October 2, 2020
Credits:
Player, Video, Editing: Eileen Maxson